PRACTICAL MANUAL OF MANAGEMENT OF THE OFFICE OF DRUGSTORE: New approaches, new challenges. VOLUME 1: The company. The managerial environment of the Office of Fa
· Author: Adolfo González Goicoechea. · ISBN:
Pharmaceutical planning (UPV/EHU) AMV Editions, Madrid 2005. A practical book to incorporate to the scientific formation of
pharmacist the hardware and skills of managerial managing management in the frame of the environment
evolutionary of the Office of Drugstore.
Part I. As introduction: The company. Definition, purpose and targets. Functions
basic and of growth. Organizational structure. The managerial environment. I am of benefit and
profitability. Mercantile classification. Part II. The office of drugstore as company: Stage
legal, mercantile and fiscal. Buy and transmission, fiscal advantages. Functions, physical structure and
market. Part III. The client, the strategy and the result: Concept and elements of the marketing.
Retailing-marketing and office of drugstore. The marketing plan. Commented simulation of one
marketing plan for the implementation of a line of feminine facial care. You ask of
self-assessment. Answers. Interpretation of the statement of condition and the account of results.
Self-assessment. Exercises. Results. 210 pages, 150 illustrations (stage with information of
interest, schemes, practical examples, exercises, results …). I boast 30 €, including expenses
of mailing.
Orders: By phone (91 533 6926). By Fax (91 553 0286). By e-mail: amadridacta.es
and amadrid@amvediciones.com
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