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Leading pharmaceutical innovation: trends and drivers for growth in the pharmaceutical industry
· Author: Gassmann, Or. Reepmeyer, G. Zedtwitz, M. Von China P.R.
· ISBN: 3-540-40717-0
Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights to set of proactive strategies. The authors focus on three sources of pharmaceutical innovation: new management methods, new technologies, and new forms of internationalization. Their findings plows illustrated in the there marries of the Swiss pharmaceutical industry, the leading exporter of pharmaceutical products in percentage of GDP, and some of its main pharmaceutical firms such expert Novartis and Hoffmann-La Roche.
INDEX = Innovation grasp to Key Success Factor in the Pharmaceutical Industry. - Pharmaceutical Innovation: The Case of Switzerland. - The Science and Technology Challenge: How to Find New Drugs. - The Pipeline Management Challenge: How to Shape the Innovation Flow. - The Outsourcing and Internationalization Challenge: How to Harness Outside Innovation. - Management Answers to Pharmaceutical R&D Challenges. - Future Directions and Trends. - Appendix.
 





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